PrestoVent

From innovative idea
to thriving business

Getting frustrated installing that air register in your ceiling? No worries, we’ve got a brand for that.

The
Gist

What’s a prestovent?

Well, when it was introduced to Midfield it was just a really great idea.

Midfield was floored (HA!) when we were asked to help develop a ground up brand identity and market launch strategy for this simple but brilliant new ceiling air register that’s different from traditional ceiling registers in every way.

We are happy to report we aren’t the only ones who saw the brilliance in this innovative new product. Now prestovent has shelf placement in Home Hardware and Home Depot and is a thriving consumer brand. Now that’s pretty dope!

Ingredients

Play Video Play Video

The Results
A brand
with a
magnetic personality

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Identity concepts before we got it right​

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Hours logged working to get retail placement​

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Turtles purchased to keep Art Director happy​

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Iterations of the package design needed before we found perfection​

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Product items sold in year one as a direct result​

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