UNcommon
Culture

You know how every agency says they’re a ‘different kind of agency’? Well, there are only three things you need to know about us:

One

Real

There is so much BS in our industry. Jargon and #MarketingSpeak used to baffle and intimidate or make it seem like everything is more complex than it already is. We are real. The straight goods.

Why use a big word when a small one will do? And why hide behind fake complexity when the world is made better through simplicity.

Einstein said: ‘If you can’t explain it simply, you don’t understand it well enough’.

Good

Hard on the work but not the people. We act with empathy, respect and common decency towards our fellow travellers.

We can be good at what we do (we sure are) and still be good people!

People

In the end that’s what we are! And that means so much. Instead of putting people in boxes called ‘client’, ‘consumer’, ‘user’, we realize the full and unlimited potential of imagination, innovation and new ways of experiencing the world.

Experience. No Matter What.

Our roots in Experiential Marketing (XM) taught us that experience is the best way to build a brand. The best branding makes people feel something.

It is these direct and personal experiences that create the most powerful bond and attraction. And now more than ever, these experiences can be had across any point of contact that people have with your brand.

We live by the rule that ‘no matter what’, people need to have an experience.
So we create these at every brand touchpoint.

Really, it could read: experience no matter what, no matter where!

The last thing we do

In fact, we so believe in the power of experience, that the last thing we do is make ads! Only after we have laid out the most meaningful touchpoints, do we even think about making an ad.

Two
Three

Uniquely creative

Every agency likes to talk about how creative they are. Makes sense considering we are called creative agencies.

But there are some standout features that really do make Midfield uniquely creative.

We have grown quickly by learning new things and always having the courage to say ‘yeah, we can do that’.
An entrepreneurial spirit for adventure is the first thing you’ll notice about us.

We call it

Liquid Talent.

UN–
Common

Virtues are common but the virtuous are few. Wisdom is common but the wise are also few. Common sense is… you get it!

For us, being UNcommon is a decision we make daily. It is about doing the right thing rather than the easy thing. It is about doing something for the right reason. It is about doing the right thing even when no one is watching.

Integrity and honesty look easy when they are happening, but we know that it is the daily decision to be this way that sets us apart.

We are UNcommon. So are our people. So is the work we do. It starts by being the people we dreamed we would be when we grew up!

midfield-team_thumbnails-lisanne-hover
midfield-team_thumbnails-amy-hover
midfield-team_thumbnails-mike-nominal

Design
Thinking

Every staff member at Midfield is design thinking certified.

For us design is not a department. Design is more than pretty images — it’s a way of thinking and a way of working together. And lastly — our creativity is in our work and it just keeps getting better.