Express is North America’s 4th largest clothing retailer, looking to move into 3rd. We took on their mission to ‘grow through context and culture’. Really the only way to become cultural is to participate in culture.
The Express custom Airstream became our brand platform. Everyone loves an Airstream (we know because we used emotional resonance research tools) and we enjoyed working with it as our canvas of creativity. We definitely enjoyed visiting every major music festival in North America (remember when that used to be a thing?).