We Love
Good Food.

And we really sunk our teeth into supporting the launch of Square One’s artisan food destination.

The
Gist

Midfield has a long standing, successful relationship with Oxford Properties, building experiential awareness within primary trade areas. Our solutions often focused on both social and experiential engagement strategies. In this case, SQ1 was looking for support in their efforts to build an awareness campaign for their brand new (and quite sexy, we might add) artisan food space.

Our insights journey brought us to two universal human truths about food:

FOMO + HANGRY

Using these, we developed our Core Creative Idea – The S.O.S. (Save our Stomachs) Campaign.

Ingredients

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