Halcyon

Brand Building,
Made Agyle.

Applying an agile development method to the brand design process, to bring this brand to life… Fast.

The
Gist

A real estate business which wanted to create a uniform message across its many communications platforms, Halcyon reached out to Midfield for help. We worked out that Halcyon needed a strategy that clearly separated them from their global parent brand. This would allow them to grow independently and develop more localized and targeted messaging campaigns.

As is often the case with successful, rapidly-growing businesses, Halcyon needed us to help build their new identity on-the-fly. We quickly crafted a positioning playbook, brand identity and supporting visual assets using an agile approach to developing the tone, voice and personality. At the same time, we also worked to deploy creative assets including photography, videography, print applications and social content.

While it was a non-traditional process, the result was a sophisticated brand, built fast, and ready to sell!

Ingredients

You may also like

two doctor video blogging

Talking With Docs

Campus Crew

Campus Crew

Grand River Nursing

Grand River Nursing

Linen Chest

Linen Chest

Express

Express

Square One

Square One

NDLC

NDLC

HIRO

HIRO

Hamilton Beer Festival

Hamilton Beer Festival

PrestoVent

PrestoVent

Fisherman’s Friend

Fisherman’s Friend

CCBC

CCBC