Midfield and Fisherman’s Friend have been ‘buddies’ now for over 10 years. We often forget in today’s modern business age, that relationships are still very important.
The XM work we’ve done for Fisherman’s Friend is much more than the tactics that make up the magic. Social, Digital, Experiential and Sampling are the key ingredients, but the true achievement is our uniquely creative way of partnering with this fantastic brand. Our collaborative approach helped introduce Fisherman’s Friend products to new customers across Canada.
They are just really great people to work with, we call Midfield because they know how to help introduce us to new customers and audiences, and drive trial. That, more than anything, moves the needle for us.