The gist

Meridian came to us with a big ask: their first-ever activation.

Challenge accepted! They wanted to make a splash and show off their three value pillars:

Financial health, Mental health, and Physical health.

We were stoked to dive in and create something
amazing that we could all be proud of.

1Strategy, Concept & Brand Identity

2Conceptualizing & Creative Production

3Digital Strategy

4Activation and Launch

5Email Campaign

Strategy, Concept
& Brand Identity

To start, we dove deep into market research to develop a comprehensive strategy that covered all the bases.
We got creative and executed our vision while staying true to the brand’s overall strategy, ensuring that we created a unified brand that resonated with the target audience. Once we hit on the perfect concept, we nailed the naming and developed a brand identity that embodied the visual, messaging, tone of voice, and personality of the Meridian brand.

The result was a rock-solid and cohesive brand that truly resonated with its audience and sent the right message.

LIFE IS A GAME OF WHAT IFS LIFE IS A GAME OF WHAT IFS LIFE IS A GAME OF WHAT IFS

Creative Production

We continued by developing creative ideas and executing on all collateral such as videos, images and copy, as well as banners, signage, microsites, mini-games, email campaigns and more.

Our goal was to produce high-quality, engaging content that supported the brand’s overall objectives.

digital strategy

To create a strong, effective online presence, we developed a comprehensive digital strategy,
including a website, email campaign, and other digital channels.
We rolled up our sleeves and went to work to get traffic to the website by implementing tactics such as search engine optimization,
email marketing, and paid advertising.

We created a strong online presence that felt cohesive with the physical activation.

Activation & launch

Activating takes a village.
Our production, creative, and digital teams were all hands on deck to build and set up, ensuring that everything went smoothly. We coordinated with on-site partners and vendors, hired the best ambassadors in town, and generated buzz and built momentum around the brand to generate awareness, engagement, and conversions for the brand.