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Branding &
Positioning

Golden Rule: Always treat your plumber and your accountant like family!

The
Gist

CCBC is leading a youthful and refreshing movement for change in the accounting industry. Instead of standing apart and above their clients, they wanted to be a new voice in an overly institutionalized industry.

We packed this purpose and vision into a fresh and disruptive new brand for CCBC.

We are plenty proud of the work we did to help them achieve this goal.

Ingredients

Colors

PANTONE 000C
HEX
#FFFFFF
RGB 255 255 255
CMYK 0 0 0 0

PANTONE 7709 C
HEX
#63B1BC
RGB 99 177 188
CMYK 62 0 18 6

PANTONE 282 C
HEX
#041E42
RGB 4 30 66
CMYK 100 90 13 68

The Results
An instant classic

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Photos taken

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Minutes of audio recording content transcriptions

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Lines of custom code

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