Monopoly Toronto Edition
Playful
Impact
Turning a local edition of Monopoly into a charitable triumph - one game at a time.
The
Gist
Monopoly: Toronto Edition wasn’t just another board game – it was a way to do some good, with every sale helping local charities. But here’s the catch: Proaction Cops & Kids had a shoestring budget and a big, shiny goal – 20,000 units sold. They needed marketing that didn’t just whisper, but shouted. So, we got to work. A digital storefront overhaul, conversions fine-tuned, and campaigns so targeted they might as well have had GPS. The result? A sellout.
The ingredients
- E-Commerce Strategy
- Shopify E-Commerce Store Build
- UI, UX and IA Design
- Performance Marketing (Meta, Google, Taboola)
- Conversion Rate Optimization (CRO)
- B2B Email Marketing
- Audience Segmentation & USP Development
- Creative Strategy & A/B Testing
A Game-
Changing
Win
0
%
increase in ROAS in 2 months
0
%
decrease in CPA through strategic ad optimization
0
unit sales target driven by data-backed campaigns
Beyond
The
Numbers
Now, let’s talk about marketing - real marketing, not just throwing ads at the wall and hoping something sticks. We started with strategy, because that’s where the magic happens. Tore down their Shopify store and built it back up, smoother, sharper. Every click, every scroll - engineered to convert. We carved out USPs so clear they practically sold themselves. Then, we sliced the audience into segments so precise, it felt like we were handing them personalized invites.
Beyond
The
Numbers
The
secret
sauce
But here’s the thing - great creative isn’t about guessing. It’s about testing, tweaking, and sometimes, tossing it out and starting over. We cranked out ideas, A/B tested aggressively, and let the data tell us what worked. No hunches, just results. And in the end? Campaigns that didn’t just look good - they moved units.
0
ad concepts
0
+
ad variations (A/B tested aggressively)
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