We Are The New
Full–service
We deliver vision, strategy, and UNcommon creative intelligence for any brand that wants people to feel something.
Experience.
No Matter What.
Here are the things we do to serve our clients and build successful brands:
(Check back in a few weeks and the list will probably be longer)
Strategy
Social
Digital
Design
Communications
Activation
Strategy
Energize thinking, challenge convention, be informed & inspired.
Good strategy finds a unique way in and creates a new narrative – ‘the clever plan’. We specialize in all elements of strategy. Brand Positioning, Communication, Channel, Social, Content, and Commerce.
Based on our bench-strength and skillsets, we also offer business and marketing strategy, for those who need it.
What We Do:
- Brand Positioning & Communication
- Strategy
- Integrated Campaign & Go-to-Market Planning
- Sprints & Workshops
- Custom Consumer Research & Online Ethnographic Studies
- Consumer/Customer Journey Mapping
- Social & Emotion Analytics
- Cultural Anthropology & Trends
Social
Connecting people with brands through everything social.
Facebook, LinkedIn, Instagram, TikTok, Twitter, Pinterest,… we can keep going! Question is, which one is the right one for you.
Depending on your goals, we choose the right social channels to connect your audience to your brand.
We help create unique social media content for our clients.
What We Do:
- Social Media Marketing – All platforms
- Content Strategy
- Community Management
- Influencer Marketing
- Integrated Campaigns (yep Ads!)
- Social Promotion – Contesting, Paid Posts, Influencer posts and more
Digital
We love technology because it provides us the tools to push the boundaries of what is possible.
Digital can mean different things, depending on your perspective.
For us, it’s the opportunity to introduce unexpected innovations which propel people forward in meaningful ways.
We start from strategy, understand your brand and audience, then we create exciting unexpected experiences for your brand.
Our secret sauce? Well that’s our best kept secret, but we invite you to try it!
What We Do:
- Websites & App Development — Various CMS
- VR, AR & IoT Development
- E-Commerce
- UX, UI & IA
- SEO
- Immersive Technologies
- Insights & Analytics
- Mar-Tech
- Digital Campaigns
- Paid Media (PPC, Social Ads & more)
- YouTube Marketing
Design
At Midfield, we believe great design uses ideas that create ripples of change and nudge the way people think, feel and act.
We call it human-based design.
We love design — the research, the understanding, the simple joy of creating, and ultimately the ‘people journeys’ we create.
What We Do:
- Branding Identity & Systems
- Environments
- Website & Apps
- Interaction/Interface
- Collabs & Co-Promotions
- Packaging
- Product & Prototyping
- Graphic, Print & Art
- All the design things
Communications
Every brand, product and person has a story.
Let our creative content communicators tell yours.
Not only is content, king. It is everything. Content fills every touchpoint between a brand and its consumers.
What We Do:
- Media Planning
- Media Production
- Copywriting & Storytelling
- Social Platform Marketing
- Influencer Strategy
- Communication Strategy
Activation
We create experiential strategies which make people feel a certain way about your brand — and encourages them to take action.
We use the 5E transformational experience design framework to create experiential strategies which drive connection and mobilize people to take action.
And because we like to say things in the simplest way possible — what we mean by this is that experience is emotional in nature. It is immersive, subtle and personal. Because of this, we go to great lengths to ensure that our designs are well-researched and based on the emotional response of the people we are designing for.
Guess it’s not so easy to say that simply after all.
What We Do:
- Event and experiential activation
- Customer experience (CX) design
Sponsorship - Retail Integration
- Trade Shows & Exhibits
- Trials & Samplings
- Sampling, Trial
- Customer Experience Audits/Mystery Shopping
- Sales Teams & Training
- Lead-Gen & Advertising — always the last thing we do, 😉
Our Clients
I am writing to express my sincere gratitude to the Midfield team for the design of my website, logo and brand. All members that were involved in creating the Grand River Nursing website and brand went above and beyond my expectations. From the beginning of the project, the Midfield team creatively captured my vision for my company and was able to take that vision and turn it into a beautiful brand. They were thoughtful and patient while we created the designs, the stories, and the website. Other website developers have commented on how professional and attractive my website is. I would highly recommend Midfield interactive to anyone for their branding, logo, and website needs.
Grand River Nursing
Midfield is an absolute pleasure to work with. They are extremely talented, hard working and have always made our curated products look the best they can be! I always look forward to our next project together and highly recommend their services.
Linen Chest
They are just really great people to work with, we call Midfield because they know how to help introduce us to new customers and audiences, and drive trial. That, more than anything, moves the needle for us.
Fisherman's Friend
We had an idea. We came to Midfield knowing we needed a single solution. They took the time to strategically guide.
PrestoVent
A big thank you to the Midfield team. We’ve really enjoyed working with you. You get us. You get what we were trying to accomplish and helped us meet some important sales and brand objectives. We really love our Airstream, but even more, we love all the new people who you introduced to the EXPRESS brand this year.
Express
This was our first time working with a branding agency, Midfield provided great guidance and it was one of the best working relationships we’ve ever had.
CCBC
This team worked fast to help us find our identity and give our brand a clear voice. They are awesome people to work with.