We Are The New
Fullservice

We deliver vision, strategy, and UNcommon creative intelligence for any brand that wants people to feel something.

Experience.
No Matter What.

Here are the things we do to serve
 our clients and build successful brands:

(Check back in a few weeks and the list will probably be longer)

Strategy

Strategy

Social

Social

Digital

Digital

Design

Design

Communications

Communications

Activation

Activation

Strategy

Energize thinking, challenge convention, be informed & inspired.

Good strategy finds a unique way in and creates a new narrative – ‘the clever plan’. We specialize in all elements of strategy. Brand Positioning, Communication, Channel, Social, Content, and Commerce.

Based on our bench-strength and skillsets, we also offer business and marketing strategy, for those who need it.

What We Do:

  • Brand Positioning & Communication
  • Strategy
  • Integrated Campaign & Go-to-Market Planning
  • Sprints & Workshops
  • Custom Consumer Research & Online Ethnographic Studies
  • Consumer/Customer Journey Mapping
  • Social & Emotion Analytics
  • Cultural Anthropology & Trends

Digital

We love technology because it provides us the tools to push the boundaries of what is possible.

Digital can mean different things, depending on your perspective.

For us, it’s the opportunity to introduce unexpected innovations which propel people forward in meaningful ways.

We start from strategy, understand your brand and audience, then we create exciting unexpected experiences for your brand.

Our secret sauce? Well that’s our best kept secret, but we invite you to try it!

What We Do:

  • Websites & App Development — Various CMS
  • VR, AR & IoT Development
  • E-Commerce
  • UX, UI & IA
  • SEO
  • Immersive Technologies
  • Insights & Analytics
  • Mar-Tech
  • Digital Campaigns
  • Paid Media (PPC, Social Ads & more)

Design

At Midfield, we believe great design uses ideas that create ripples of change and nudge the way people think, feel and act.

We call it human-based design.

We love design — the research, the understanding, the simple joy of creating, and ultimately the ‘people journeys’ we create.

What We Do:

  • Branding Identity & Systems
  • Environments
  • Website & Apps
  • Interaction/Interface
  • Collabs & Co-Promotions
  • Packaging
  • Product & Prototyping
  • Graphic, Print & Art
  • All the design things

Communications

Every brand, product and person has a story.

Let our creative content communicators tell yours.

Not only is content, king. It is everything. Content fills every touchpoint between a brand and its consumers.

What We Do:

  • Content Creation
  • Media Production
  • Copywriting & Storytelling
  • Photo & Motion Studio
  • Communications
  • Strategy

Activation

We create experiential strategies which make people feel a certain way about your brand — and encourages them to take action.

We use the 5E transformational experience design framework to create experiential strategies which drive connection and mobilize people to take action.

And because we like to say things in the simplest way possible — what we mean by this is that experience is emotional in nature. It is immersive, subtle and personal. Because of this, we go to great lengths to ensure that our designs are well-researched and based on the emotional response of the people we are designing for.

Guess it’s not so easy to say that simply after all.

What We Do:

  • Event and experiential activation
  • Customer experience (CX) design
    Sponsorship
  • Retail Integration
  • Trade Shows & Exhibits
  • Trials & Samplings
  • Sampling, Trial
  • Customer Experience Audits/Mystery Shopping
  • Sales Teams & Training
  • Lead-Gen & Advertising — always the last thing we do, 😉

Our Clients