Senior Digital Manager

Because awesome brand experiences don’t just happen by accident,
Midfield is actively seeking a Senior Digital Manager who is a knowledgeable brand marketing practitioner, values creative thinking, client service, hard work and is a total team player. The Senior Digital Manager will report directly to the Head of Technology and is the day-to-day lead on accounts and a key point of contact for clients. The Senior Digital Manager is the core of the team. They are required to maintain order, act as an administrative master, be steadily proactive, and support the team at the highest level.
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Rank: Senior

Type: Full-time

Date added: March 17, 2022

Tasks and 

  • Plan and monitor client’s online portfolio (be able to craft overall digital strategy to help solving client’s pain points and assist with positive growth)

  • Guide clients to build their eCommerce capabilities in marketing, social media, analytics, web, logistics, inventory, branding and more

  • Project manage, track, solve & improve client operational, marketing, technical and branding initiatives.

  • Proactively & creatively identify & solve client issues in eCommerce or their day to day operations. 

  • Work effectively, cross-teams to ensure that client objectives are met & service is delivered effectively

  • Build & strengthen relationships with customers & educate them on new product features.

  • Focus on performance & outcome-driven activities.

  • Develop case studies & success stories of our clients.

  • Consistently up skill and stay on top of tech, eCommerce, digital, retail and social media trends.

  • Assist the Head of Technology with proposals, estimates, timeline, client presentations and new project negotiations.

  • Lead project coordination, web and app development through all project life cycles including briefing, UX and content, Development and UAT..

  • Build robust campaign strategies with specific performance targets and objectives tailored to meet or exceed the business expectations of the client.

  • Oversee, create, manage, setup and optimize performance campaigns (Google Ads, Facebook, Insta, Amazon campaigns) when needed.

  • Measure the effectiveness of the campaigns across your assigned client accounts and suggest improvements and optimization strategies for better campaign results. 

  • Executing tests, collecting and analyzing data, identifying trends and insights in order to achieve maximum ROI in paid search campaigns

  • Actively research and frequently propose new and improved digital marketing campaign ideas. 

  • Have a hands on approach and execute SEO, Digital Marketing, Social tasks when required.

  • Stay up to date with various digital marketing and technology platforms and trends and advise the team where necessary.

  • Be active in improving other team’s digital knowledge and assist the head of technology in  creating workshops and relevant training. 

  • Assist in creating efficiency measures for the digital team as well as collaborating with other departments to improve smooth work transition and work quality.

  • Assist the Head of technology in day to day tasks, performing research, supervising teams and vendors.

  • Assist the Head of technology in creating playbooks, inbound and outbound Midfield Marketing initiatives.

  • Be an IOT enthusiast.

Skills and Requirements

  • Previous agency experience
  • More than 8+ years of Digital and Web/App development professional experience, agency setting is preferred.
  • Digital Qualifications or strong portfolio in web development. 
  • Strong knowledge of Google Analytics and other major third-party analytics platforms with an analytical mind to derive insights from data (Platform agnostic).
  • Strong knowledge of effective SEO/SEM/social strategies and techniques. 
  • Strong knowledge of major social media channels such as FB, Instagram, Twitter, Tik Tok, LinkedIn and Amazon.
  • Strong knowledge of digital marketing activities such as email marketing, mobile marketing, content marketing.
  • Strong knowledge of Performance Marketing, Being able to identify performance gaps, how to lower CPC, CPA, increase ROAS and any other significant measure that attributes to a success of a campaign. 
  • Good knowledge of CMS systems such as WordPress, Webflow, Contentful, Magento and other content management systems.
  • Strong understanding of Web and App building technologies and processes
  • Strong understanding of prototyping and design tools, Sketch, Figma, XD, InVision
  • Good knowledge of Data Studio.

Personal Attributes

  • Great sense of humor (super important)
  • Be IN (intelligent and Nice)
  • Excellent project and time management skills
  • Be able to problem solve
  • Be able to adapt as we expand our services and offerings
  • Strong communication skills
  • Be able to multitask
  • Be proactive and take ownership for all your clients and projects
  • Be a self starter
  • Be a true Teamplayer
  • Be able to learn. We understand that you may not know it all (we don’t either) but it is very important that you are resourceful and have a “I want to learn” attitude. 
  • Be empathetic and be able to still get things done
  • Bonus: Play guitar and sing (We have awesome jam sessions and trust us, you’d want to be there, drinking, laughing and playing tunes with us)

Midfield is an equal opportunity employer

At Midfield, we don’t just accept difference — we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products, and our community. Midfield is proud to be an equal opportunity workplace and is an affirmative action employer.

What's in it

for you?

  • Access to a generous and flexible Health Savings Accounts (HSAs)
  • Access to Midfield’s Hybrid-Teams office model; providing the opportunity to balance work from home and our Dundas based office
  • Paid mobile phone
  • Generous vacation package
  • Full time Salary

Working Status:

The health and safety of our employees remains the number one priority at Midfield during COVID-19.

In an effort to keep our employees and their families safe during this time, we have temporarily closed our brick and mortar offices to all employees. The entire company is working remotely until further notice.


Your future colleagues
 have a message for you:

For us design is not a department. Design is more than pretty images —it’s a way of thinking and a way of working together. And lastly — our creativity is in our work and it just keeps getting better.

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So, do you have
what it takes?